"Spas are meant to be about wellness of one’s mind, body and spirit. When employees are engaged in fierce competition with one another for the best clients or biggest commissions, it is virtually impossible for a spa to offer true wellness to their clients."
"Never buy any equipment before you have developed your spa menu, or you will end up with things you will never use."
"If the body is relaxed and calmed first, the spa treatments will be more effective", explains Terry.
"Establishing trust between the therapist and client is the best marketing tool. It's up to your employees to really know their clients, their needs, changes in medication, even the status of menopause, and then to recommend one or more treatments that will motivate the client to try them."
"Mindy A. Terry, spa director of Aquae Sulis Spa in Las Vegas, offers this velvety skin secret: Nuke a bowl of honey— it has moisturizing and skin-smoothing properties— for 15-20 seconds (make it as hot as you can comfortably stand it), and take it into the shower. Standing away from the water, massage the sticky stuff all over your body. You can now (A) let it sit for five minutes while you shampoo then rinse, or (B) invite someone in to help you by licking some of it off."
"We're essentially creating a new niche— we are offering a destination experience within a resort spa setting."